It’s a place where usually nothing happens, but which you go to just in case something does. It is made by the people inside it, and yet it is not dependent upon their presence. It serves something, yes, but more importantly it serves as something. More than product, a feeling. Sometimes it’s just a non-place – a place to get away from home, or work or wherever else. But sometimes, it’s a place to go to. To learn something. To see your people. To be.

That’s what we’re about. Because if we do that well, it’s no longer just a coffee shop. It’s a community. And that’s where movements begin.